Any claims made on the cosmetic product labels or in any other advertising material, whether explicit or implicit, need to be supported by adequate and verifiable evidence and need to fulfil the following EU common criteria on claims: legal compliance, truthfulness, evidential support, honesty, fairness, informed decision-making.

CE.way's testing laboratory performs experimental studies using state-of-the-art measurement techniques, as well as consumer perception tests, in order to help you prove the efficacy of the following types of products: