Claim substantiation and efficacy tests.

Efficacy testing provides objective evidence that a cosmetic product delivers its intended performance under defined conditions of use. Depending on the product and the claims being evaluated, efficacy may be demonstrated using instrumental measurements, clinical evaluations, consumer perception studies or a combination of scientifically accepted methods.

The appropriate evidence depends on the nature of the claim. While some claims can be substantiated using existing scientific data or ingredient information, performance claims generally require testing of the finished cosmetic product.

Reliable efficacy data supports product development, helps differentiate products on the market and provides the evidence needed to substantiate cosmetic claims.

Any claims made on the cosmetic product labels or in any other advertising material, whether explicit or implicit, need to be supported by adequate and verifiable evidence.

CE.way's testing laboratory performs experimental studies using state-of-the-art measurement techniques, as well as consumer perception tests, in order to help you prove the efficacy of the following types of products: